Client
IPRAGAZ

Location
İstanbul HQ

Industry
Utilities

Products & Services
Gas & electricity distribution

ProjectStart
January 2017

Project End
January 2018

Ipragaz – SAP Hybris Marketing, SAP CRM, CRM Interaction Center

BUSINESS TRANSFORMATION

Objectives

Delivering a fully functional, multi-channel , rich and integrated environment with SAP CRM, SAP Hybris Marketing and CRM Interaction Center solutions.

Why SAP CRM

To implement a fully functional, enriched, operative solution that drives revenue through account and sales management across several business roles

Why SAP Hybris Marketing

To implement a solution that provides a single view of customer with all available channels across all platforms.
To analyze sentiments, unstructured and even anonymous data.
To better understand customer behavior based on their interactions and engage them accordingly.

To reach the right audience at right time via right channel with precise personalized content Fast-paced segmentation
Multichannel and trigger-based campaigns that drive conversions and return of investment.

Why CRM Interaction Center

IVR Integration for Voice Channel
To provide an open channel to customers for their sales and service requirements. To conduct surveys and evaluate customer satisfaction.